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Strategic marketing

Bibliografske podrobnosti
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
Format: Knjiga
Jezik:angleščina
Izdano: Boston McGraw-Hill/Irwin ©2003.
Izdaja:Seventh edition.
Serija:McGraw-Hill/Irwin series in marketing
Teme:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.