Strategic marketing

Strategic marketing

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Xehetasun bibliografikoak
Egile Nagusiak: Cravens, David W. (Egilea), Piercy, Nigel (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston McGraw-Hill/Irwin ©2003.
Edizioa:Seventh edition.
Saila:McGraw-Hill/Irwin series in marketing
Gaiak:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.