Strategic marketing

Strategic marketing

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书目详细资料
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
格式: 图书
语言:English
出版: Boston McGraw-Hill/Irwin ©2003.
版:Seventh edition.
丛编:McGraw-Hill/Irwin series in marketing
主题:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.