APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Seventh edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. Seventh edition. Boston: McGraw-Hill/Irwin, 2003.

MLA (9th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. Seventh edition. McGraw-Hill/Irwin, 2003.