APA način citiranja (7. izdanje)

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Seventh edition.). McGraw-Hill/Irwin.

Čikaški stil citiranja (17. izdanje)

Cravens, David W., i Nigel Piercy. Strategic Marketing. Seventh edition. Boston: McGraw-Hill/Irwin, 2003.

MLA način citiranja (9. izdanje)

Cravens, David W., i Nigel Piercy. Strategic Marketing. Seventh edition. McGraw-Hill/Irwin, 2003.