Social marketing improving the quality of life

Social marketing improving the quality of life

Detalles Bibliográficos
Autores principales: Kotler, Philip (Autor), Roberto, Ned (Autor), Lee, Nancy (Autor)
Formato: Libro
Lenguaje:English
Publicado: Thousand Oaks, Calif. Sage c2002.
Edición:2nd ed.
Materias:
Social marketing.
Behavior modification.