Arens, W. F. (2002). Contemporary advertising (Eighth edition.). Irwin/McGraw-Hill.
芝加哥风格引文Arens, William F. Contemporary Advertising. Eighth edition. Boston: Irwin/McGraw-Hill, 2002.
MLA引文Arens, William F. Contemporary Advertising. Eighth edition. Irwin/McGraw-Hill, 2002.
警告：这些引文格式不一定是100％准确.