APA (7th ed.) Citation

Arens, W. F. (2002). Contemporary advertising (Eighth edition.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. Eighth edition. Boston: Irwin/McGraw-Hill, 2002.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. Eighth edition. Irwin/McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.