00000cam a22000004i 4500 UP-1685594773861280658 Buklod 20070906150845.0 i|||||||||||||| | ta 160130s1981 cau r |||| u|eng d 0803917473 (paperback) (iLib)UPBAG-00000015457 DLC BAG rda eng H 61 L57 Lodge, Milton author. Magnitude scaling, quantitative measurement of opinions Milton Lodge. Beverly Hills Sage Publications ©1981. 87 pages graphs 22 cm Sage university papers series. Quantitative applications in the social sciences no. 07-025 Includes bibliographical references (pages 83-85). 1. Introduction to the magnitude scaling of social judgments -- 2. Overview of psychophysics -- Exercise A: Numeric estimation of metric stimuli -- The power law -- Exercise B: The category scaling of metric stimuli -- Exercise C: Comparison of magnitude to category scales -- Exercise D: Numeric estimation of social stimuli -- 3. The validation of magnitude scales -- The cross-modality matching paradigm -- The transition from sensory to social psychophysical scaling -- An adjectival scale for measuring political support -- A laboratory-derived scales of support -- Testing the support scale in the real world -- 4. The magnitude scaling and validation of social opinion scales in survey research -- General procedures for survey research applications -- Response modalities -- The survey instrument -- The calibration of response modalities -- Instructions for the calibration of the line and number -- Response measures -- Preparation of calibration data -- Calculation of the geometric mean -- Analysis of the cross-model matches to the calibrating metric -- Error-in-both-variables regression -- Survey instructions for the magnitude scaling of social items -- Analysis of the matches to social scale items -- Guidelines for the correction of regression bias -- Calculation of social scale values -- The analysis of individual-level response data -- Employing stimulus-type magnitude scales in survey instruments -- Problems and prospects of the scale-building approach -- 5. The direct magnitude scaling of political judgments -- General scaling procedures -- Survey instructions for direct magnitude scaling -- Calculation of scale values -- The plotting and analysis of direct magnitude judgments -- Analysis of ratio relationships -- 6. Comparing category to magnitude scales of social opinion -- 7. Research decisions -- Comparability -- Time costs -- Alternative strategies to the cross-modality matching paradigm -- Skipping the calibration procedure -- One response measure without calibration -- The use of one calibrated response measure -- 8. Conclusion: the relative utility of magnitude over category scales. Scaling (Social sciences). Public opinion polls. FO UPBAG UPBAG-MAIN H 61 L57 Book