00000cam a22000004a 4500 UP-1685594773861280474 Buklod 20240427133827.0 i|||||||||||||| | ta 980701s1999 cau rb |001 0|eng d 076191000X (cloth : acid-free paper) (iLib)UPBAG-00000015262 HF 5415.3 B32 1999 Bearden, William O. 1945- Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer. 2nd ed. Thousand Oaks, Calif. Sage Publications c1999. xiv, 537 p. 29 cm. "Published in cooperation with the Association for Consumer Research." Includes bibliographical references and indexes. Marketing research. Consumer behavior Research. Netemeyer, Richard G. 1956-. UPBAG GRC HF 5415.3 B32 1999 Book