Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Sage Publications.
Chicago (17e ed.) BronvermeldingBearden, William O., en Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1999.
MLA (9e ed.) BronvermeldingBearden, William O., en Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Sage Publications, 1999.
Let op: Deze citaties zijn niet altijd 100% accuraat.