Cita APA (7a ed.)

Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Sage Publications.

Cita Chicago Style (17a ed.)

Bearden, William O., y Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1999.

Cita MLA (9a ed.)

Bearden, William O., y Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Sage Publications, 1999.