Cita APA (7a ed.)

Keegan, W. J., & Keegan, W. J. (2000). Global marketing (Second edition.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Warren J. Keegan. Global Marketing. Second edition. Upper Saddle River, New Jersey: Prentice-Hall, 2000.

Cita MLA (9a ed.)

Keegan, Warren J., y Warren J. Keegan. Global Marketing. Second edition. Prentice-Hall, 2000.