00000cam a22000004a 4500 UP-1685594773861248964 Buklod 20070906150546.0 i|||||||||||||| | ta 041020s1998 enka rb |001 0|eng|| 0415145988 (iLib)UPBAG-00000013073 PE 1422 G63 Goddard, Angela 1954- The language of advertising written texts Angela Goddard. London, Eng. Routledge 1998. ix, 134 leaves ill. 25 cm. Intertext Photocopy. Includes bibliographical references (p. 127-128) and index. Unit 1 -- What is an advertisement? -- Unit 2 Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit 3 Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit 4 How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit 5 Nautical but nice: intertextuality -- Unit Cultural variations -- Brand Names -- Unit 7 Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit 8 Picture me this. English language Discourse analysis. English language Written English. Advertising Language. UPBAG UPBAG-MAIN PE 1422 G63 Book