The language of advertising written texts - Goddard, Angela 1954- (London, Eng. Routledge, 1998)
Unit 1 -- What is an advertisement? -- Unit 2 Attention-seeking devices -- Image -- Verbal Text -- Layout -- Unit 3 Writers, readers and texts -- Writer and Narrator -- Narratee -- Unit 4 How does that sound? -- Functions -- Varieties of Speech and Writing -- Presupposition -- User Friendliness -- 'Reality' -- Stereotyping -- Unit 5 Nautical but nice: intertextuality -- Unit Cultural variations -- Brand Names -- Unit 7 Tricks of the trade -- To Compare or not to Compare -- Buzz and Spin -- You've Made it to the Top -- Coming Off the Page -- Unit 8 Picture me this.
Photocopy.
Includes bibliographical references (p. 127-128) and index.
Keywords: English language -- Discourse analysis; English language -- Written English; Advertising -- Language