Advertising principles & practice

Detalles Bibliográficos
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, New Jersey Prentice Hall ©2000.
Edición:	Fifth edition.
Subjects:	Advertising.