Strategic management of technology and innovation

Strategic management of technology and innovation

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Bibliographic Details
Main Authors: Burgelman, Robert A. (Author), Maidique, Modesto A. (Author), Wheelright, Steven C. 1943- (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill Higher Education 2001.
Edition:Third edition.
Subjects:
Technology innovations > Management.
New products > Management.
High technology industries > Management.