APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2001). Marketing research essentials (Third edition.). South-Western College Publishing.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Third edition. Cincinnati, Ohio: South-Western College Publishing, 2001.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Third edition. South-Western College Publishing, 2001.