APA-viite (7. p.)

McDaniel, C. D., & Gates, R. H. (2001). Marketing research essentials (Third edition.). South-Western College Publishing.

Chicago-viite (17. p.)

McDaniel, Carl D., ja Roger H. Gates. Marketing Research Essentials. Third edition. Cincinnati, Ohio: South-Western College Publishing, 2001.

MLA-viite (9. p.)

McDaniel, Carl D., ja Roger H. Gates. Marketing Research Essentials. Third edition. South-Western College Publishing, 2001.