APA (7 वां संस्करण) प्रशस्ति पत्र

McDaniel, C. D., & Gates, R. H. (2001). Marketing research essentials (Third edition.). South-Western College Publishing.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

McDaniel, Carl D., और Roger H. Gates. Marketing Research Essentials. Third edition. Cincinnati, Ohio: South-Western College Publishing, 2001.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

McDaniel, Carl D., और Roger H. Gates. Marketing Research Essentials. Third edition. South-Western College Publishing, 2001.