APA (7th ed.) Citation

Dibb, S., Simki, L., Pride, W. M., & Ferrell, O. (2001). Marketing: Concepts and strategies (Fourth European edition.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Dibb, Sally, Lyndon Simki, William M. Pride, and O.C Ferrell. Marketing: Concepts and Strategies. Fourth European edition. Boston: Houghton Mifflin, 2001.

MLA (9th ed.) Citation

Dibb, Sally, et al. Marketing: Concepts and Strategies. Fourth European edition. Houghton Mifflin, 2001.