Style de citation APA (7e éd.)

Luck, D. J., & Ferell, O. (1979). Marketing strategy and plans: Systematic marketing management. Prentice-Hall, Inc.

Style de citation Chicago (17e éd.)

Luck, David Johnson, et O.C Ferell. Marketing Strategy and Plans: Systematic Marketing Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc, 1979.

Style de citation MLA (9e éd.)

Luck, David Johnson, et O.C Ferell. Marketing Strategy and Plans: Systematic Marketing Management. Prentice-Hall, Inc, 1979.