APA (7th ed.) Citation

Enis, B. M. (1980). Marketing principles (Third edition.). Goodyear Publishing Company, Inc.

Chicago Style (17th ed.) Citation

Enis, Ben M. Marketing Principles. Third edition. Sta. Monica, California: Goodyear Publishing Company, Inc, 1980.

MLA (9th ed.) Citation

Enis, Ben M. Marketing Principles. Third edition. Goodyear Publishing Company, Inc, 1980.

Warning: These citations may not always be 100% accurate.