APA-Zitierstil (7. Ausg.)

Enis, B. M. (1980). Marketing principles (Third edition.). Goodyear Publishing Company, Inc.

Chicago-Zitierstil (17. Ausg.)

Enis, Ben M. Marketing Principles. Third edition. Sta. Monica, California: Goodyear Publishing Company, Inc, 1980.

MLA-Zitierstil (9. Ausg.)

Enis, Ben M. Marketing Principles. Third edition. Goodyear Publishing Company, Inc, 1980.