APA (7th ed.) Citation

Davis, M. P. (1988). The effective use of advertising media: A practical handbook (Third edition.). Hutchinson Business.

Chicago Style (17th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. Third edition. London: Hutchinson Business, 1988.

MLA (9th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. Third edition. Hutchinson Business, 1988.

Warning: These citations may not always be 100% accurate.