00000cam a22000004a 4500 UP-1685594773861217925 Buklod 20241115150855.0 m |o d | ta 241115s1997 txua rb |||| u|eng d 0030103525 (iLib)UPBAG-00000010231 BC-38679 Php895.00 DLC BAG rda eng HF 5415.123 S51 1997 Shimp, Terence A. author. Advertising, promotion, and supplemental aspects of integrated marketing communications Terence A. Shimp. Fourth edition. Fort Worth, Texas The Dryden Press ©1997. xxiv, 589 pages color illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier The Dryden Press series in marketing Revised edition of: Promotion management & marketing communications. 3rd ed. c1993. Includes bibliographical references and index. Communication in marketing. Sales promotion. Advertising. Direct marketing. Shimp, Terence A. Promotion management & marketing communications. FO UPBAG UPBAG-MAIN HF 5415.123 S51 1997 Book