Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (Fourth edition.). Prentice Hall International.
Chicagoスタイル(17版)引用形式Kotler, Philip, , Gary Armstrong. Marketing: An Introduction. Fourth edition. Upper Saddle River, New Jersey: Prentice Hall International, 1997.
MLA(9版)引用形式Kotler, Philip, , Gary Armstrong. Marketing: An Introduction. Fourth edition. Prentice Hall International, 1997.
警告: この引用は必ずしも正確ではありません.