Consumer behavior

Detalles Bibliográficos
Main Authors:	Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author)
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, New Jersey Prentice-Hall International, Inc. ©1997.
Edición:	Sixth edition.
Subjects:	Consumer behavior. Motivation research (Marketing)