Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (Sixth edition.). Prentice-Hall International, Inc.
Citación estilo ChicagoSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Sixth edition. Upper Saddle River, New Jersey: Prentice-Hall International, Inc, 1997.
Cita MLASchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Sixth edition. Prentice-Hall International, Inc, 1997.
Warning: These citations may not always be 100% accurate.