Cita APA (7th ed.)

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (Sixth edition.). Prentice-Hall International, Inc.

Cita Chicago (17th ed.)

Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. Sixth edition. Upper Saddle River, New Jersey: Prentice-Hall International, Inc, 1997.

Cita MLA (9th ed.)

Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. Sixth edition. Prentice-Hall International, Inc, 1997.