APA (7th ed.) Citation

Severin, W. J., & Tankard, J. W. J. (1997). Communication theories: Origins, methods, and uses in the mass media (Fourth edition.). Longman.

Chicago Style (17th ed.) Citation

Severin, Werner J., and James W. Jr Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. Fourth edition. New York: Longman, 1997.

MLA (9th ed.) Citation

Severin, Werner J., and James W. Jr Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. Fourth edition. Longman, 1997.