00000cam a22000004i 4500 UP-1685594773861174517 Buklod 20070906145427.0 m |o d | ta 941222s1982 xx a rb |001 0|eng d (iLib)UPBAG-00000007149 DML BAG rda eng G 155 A1 C78 Cruz, Zenaida L. author. Tourism an introduction by Zenaida L. Cruz. Manila Rex Book Store [1982] xiv, 323 pages illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 286-291) and index. Meaning and nature of tourism -- What is tourism -- Basic distinctions in tourism -- Characteristics of tourism -- Importance of tourism -- Historical development of tourism -- Early tourism -- Modern tourism -- Reasons for the recent growth of tourism -- Travel patterns -- The tourist: a definition -- The tourist -- A definition -- Kinds of travelers -- Travel characteristics of psychographic types -- Factors influencing travel demand -- Tourism motivation -- Travel motivators -- Different views of travel -- Barriers to travel -- The economics of tourism -- The economic significance of tourism -- Domestic and foreign travel -- Economic effects of tourism -- Indirect effects of the development of tourism -- Income elasticity relating to travel demand -- Kinds of elasticity -- Economic effects of tourism in developed and developing countries-- Sociology of tourism -- The social nature of travel -- Significance of travel -- Social trends related to tourism -- New travel patterns -- New trends in international travel -- Types of tourist roles -- Social tourism -- Forms of social tourism -- Kinds of financial assistance -- Sociological implications of tourism -- Tourism and culture -- Cultural significance of tourism -- Elements contributing to cultural tourism -- Cultural implications of tourism -- Tourism elements and supply -- Tourism supply components -- The elements of tourism -- Infrastructure -- Transportation -- Superstructure -- Accommodation -- Kinds of tourist accommodations -- Accommodations in relation to regional planning -- Hotel classification -- Hotel management -- Hotel personnel -- Hotel regulations -- Hospitality resources -- Shopping -- Entertainment -- Museum and art galleries -- Sports -- Hotel package plans -- Travel agents and tour operators -- Tourism planning and development -- Tourism in the developing countries -- The necessity of planning -- The assessment of national tourist attractions -- Climate and location -- Essential basic services -- Planning the infrastructure -- Planning the superstructure -- The aims of tourism development -- Obstacle to the development of supply -- Internal obstacles -- Development of tourist potential -- Management of tourism development -- The preparation of the area tourism development plan -- The common ground -- The changing nature of physical planning and development -- The formulation of tourism program -- Investment planning -- The management of tourism -- Government regulations and assistance -- Tourism development and policy formulation -- Tourism organization -- The world tourism organization -- The meaning and purposes of PATA -- The International Air Transport Association -- The International Civil Aviation Organization -- The civil aeronautics board -- Air Transport Association of America --Federal Aviation Agency -- Cruise Lines Association -- Bus lines -- AMTRAK -- Other means of transportation -- Car rentals -- Automobile clubs and organizations -- Oil companies -- Hotels, Hostels, Resorts and restaurant -- Tourist companies and wholesalers -- Travel agencies -- Gift and souvenir associations -- Tourist attractions and points of interest -- Parks, roadside facilities, campgrounds and trailer parks -- Marinas -- Marketing and publicity organization -- Varied essential services -- National tourist organizations -- The Ministry of Tourism -- Tourism Organization of the Philippines -- The Youth and Student Travel Association of the Philippines -- Tourism marketing -- A tourist product -- The three basic elements of a tourist product -- Tourists markets -- Special characteristics of tourism marketing -- Regional travel-promotion -- Organizations -- Airlines and other carriers -- Tour wholesalers -- Tour packagers -- Travel clubs -- Travel agents -- Convention or meeting managers -- Pricing in tourism -- Marketing tools -- Market research and market information -- Product formulation development -- Selling the tourist product -- Reservations -- Advertising -- Broadcast time advertising -- Public relations in tourism -- Advertising signs -- Developing a marketing campaign -- Planning media and sales campaigns --Evaluation -- An assessment of the tourism industry -- Problems of the tourism industry -- Seasonality -- Cyclicality -- Labor -- Capital investment -- Complexity -- Franchising -- Construction costs -- Changing society -- The small businessman -- The negative effects of tourism -- Qualifying measures to mitigate -- The negative effects of tourism. Tourism. FI UPBAG UPBAG-MAIN G 155 A1 C78 Book