Lehmann, D. R., & Winer, R. S. (1994). Analysis for marketing planning (Third edition.). Richard D. Irwin, Inc.
Chicago Style aipamenaLehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. Third edition. Burr Ridge, Illinois: Richard D. Irwin, Inc, 1994.
MLA aipamenaLehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. Third edition. Richard D. Irwin, Inc, 1994.
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