A study of the impact of product packaging on the buying behavior of the consumer-buyer

50 individual residing in three different residential areas in Baguio City namely: Government Center Subdivision, Upper Q.M., and Fil-Am Compound were taken as respondents in this research. Stratified random method was used in the selection of respondents. The main objective of this study, is to det...

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書目詳細資料
主要作者: Agbisit, Romeo S. (Author)
格式: Thesis
語言:English
出版: 1988.
主題: