A study of the impact of product packaging on the buying behavior of the consumer-buyer

50 individual residing in three different residential areas in Baguio City namely: Government Center Subdivision, Upper Q.M., and Fil-Am Compound were taken as respondents in this research. Stratified random method was used in the selection of respondents. The main objective of this study, is to det...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Agbisit, Romeo S. (مؤلف)
التنسيق: أطروحة
اللغة:English
منشور في: 1988.
الموضوعات: