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   <subfield code="a">Ame, Genelynne Morla</subfield>
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   <subfield code="a">Untwisting Twisted</subfield>
   <subfield code="b">Filipino values and attitudes as projected in Today's Twisted by Jessica Zafra</subfield>
   <subfield code="c">by Genelynne Morla Ame, Jassen Rechel Aduna Eusebio.</subfield>
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   <subfield code="c">2000.</subfield>
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   <subfield code="a">40 leaves</subfield>
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   <subfield code="a">Thesis (Bachelor of Arts) -- University of the Philippines Baguio, 2000.</subfield>
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   <subfield code="a">Includes bibliographical references.</subfield>
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   <subfield code="a">This study focused on how Twisted projects Filipino values and attitudes. The theory that was used in this study was John Shotter's Social Accountability Theory. It was supported by some concepts taken from Ernest Borman's Convergence Theory, Wilhelm Dilthey's ideas on Hermeneutics, and Erving Goffman's Frame Analysis: An Essay on the Organization of Experience. The researchers gathered all the 110 Twisted articles published in TODAY from  January 1999 to December 1999. Among these, a total of 30 articles provided distinct description certain Filipino values and attitudes. The design of this study is content analysis. It answered how Twisted, as a form of print media, projects Filipino values and attitudes. The purposive sampling method was used to pre-select only the articles that project Filipino values and attitudes. The result of the content analysis showed that Twisted provided accounts on how Filipinos still maintain and practice certain values and attitudes in their everyday lives. The Filipino values and attitudes identified were close-family ties, indifference towards other people or issues, ingenuity, colonial mentality, industriousness, hospitality, leniency, and irrationality. Twisted presented these values and attitudes as they are manifested in the many activities that occur in the society as experienced either by writer Jessica Zafra or by certain prominent personalities in the society. The researchers concluded that Twisted, in projecting the many Filipino values and attitudes that are still being practiced today, proves that media, particularly newspaper, do not merely exist to inform and entertain, but also to reflect society by characterizing people, places, and occurrences at a certain point in time -- Author's abstract.</subfield>
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   <subfield code="a">Eusebio, Jassen Rechel Aduna</subfield>
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