Handbook of advertising art production - Schlemmer, Richard M.; Schlemmer, Ross H. (Englewood Cliffs, N.J. Prentice-Hall, 1984)
Includes bibliographical references (page 280) and index.
Keywords: Commercial art -- Printing -- Handbooks, manuals, etc; Photomechanical processes -- Handbooks, manuals, etc; Advertising layout and typography -- Handbooks, manuals, etc; Graphic arts -- Handbooks, manuals, etc