A rating-based conjoint analysis on the drivers of choice for plant-based meat alternatives (PBMAS) in Metro Manila
The demand for plant-based meat alternatives (PBMAs) has been increasing in popularity in the Philippines. A better knowledge of the drivers of choice that motivate Filipino PBMA purchasers and consumers is necessary to increase its marketability in the country. The study aims to determine which PBM...
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| Médium: | Diplomová práce |
| Jazyk: | English |
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