A rating-based conjoint analysis on the drivers of choice for plant-based meat alternatives (PBMAS) in Metro Manila
The demand for plant-based meat alternatives (PBMAs) has been increasing in popularity in the Philippines. A better knowledge of the drivers of choice that motivate Filipino PBMA purchasers and consumers is necessary to increase its marketability in the country. The study aims to determine which PBM...
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Thesis |
| Idioma: | English |
| Matèries: |