Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

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Manylion Llyfryddiaeth
Prif Awduron: Thompson, Arthur A. 1940- (Awdur), Peteraf, Margaret C. (Awdur), Gamble, John E. (Awdur), Strickland III, A. J. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill/Irwin 2012.
Rhifyn:Eighteenth edition.
Pynciau:
Strategic planning.
Strategic planning > Case studies.