Kotler, P., & Keller, K. L. (2017). Marketing management (Fifteenth edition.). Pearson Education South Asia.
Dyfyniad Arddull ChicagoKotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Singapore: Pearson Education South Asia, 2017.
Dyfyniad MLAKotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Pearson Education South Asia, 2017.
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