Cita APA (7a ed.)

Russell, T. 1., Lane, W. R., & Kleppner, O. (1996). Kleppner's advertising procedure (13th ed.). JMC Press.

Cita Chicago Style (17a ed.)

Russell, Thomas 194-, W. Ronald Lane, y Otto Kleppner. Kleppner's Advertising Procedure. 13th ed. Manila: JMC Press, 1996.

Cita MLA (9a ed.)

Russell, Thomas 194-, et al. Kleppner's Advertising Procedure. 13th ed. JMC Press, 1996.