APA (7th ed.) Citation

Russell, T. 1., Lane, W. R., & Kleppner, O. (1996). Kleppner's advertising procedure (13th ed.). JMC Press.

Chicago Style (17th ed.) Citation

Russell, Thomas 194-, W. Ronald Lane, and Otto Kleppner. Kleppner's Advertising Procedure. 13th ed. Manila: JMC Press, 1996.

MLA (9th ed.) Citation

Russell, Thomas 194-, et al. Kleppner's Advertising Procedure. 13th ed. JMC Press, 1996.