Russell, T. 1., Lane, W. R., & Kleppner, O. (1996). Kleppner's advertising procedure (13th ed.). JMC Press.
Cita Chicago (17th ed.)Russell, Thomas 194-, W. Ronald Lane, i Otto Kleppner. Kleppner's Advertising Procedure. 13th ed. Manila: JMC Press, 1996.
Cita MLA (9th ed.)Russell, Thomas 194-, et al. Kleppner's Advertising Procedure. 13th ed. JMC Press, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.