00000cam a22000008i 4500 UP-1685594773857697797 Buklod 20230529084630.0 m |o d | ta 190924s xx d r |||| u| 9781119471370 (pbk.) (iLib)UPEPP-00004706619 Forefront 4,137.00PhP Oct. 15, 2019 DLC eng DLC msmt rda eng pcc HF5718 O88 2019 Lerbinger, Otto author. Corporate communication an international and management perspective Otto Lerbinger. Hoboken, NJ John Wiley c2019. xix, 336 pages 26cm. Includes bibliographical references and index. The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate public affairs : exercising power in the socio-political environment -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization -- Interacting with international players -- Political and economic features of nation states -- Social and cultural features of nation-states -- The nation brand : comparison with product and company brand -- Pivotal issues facing management -- Sustainability and climate change -- Technology and innovation: new risks and issues -- Corporate communication contribution to management -- Global corporate responsibility -- Corporate governance : the corporate communication role. Business communication. Communication in management. Management Technological innovations. Business enterprises Computer networks. FO UPEPO UPEPO HF5718 .O88 2019 UPEPP UPEPP HF5718 .O88 2019 Book