APA (7th ed.) Citation

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.

Chicago Style (17th ed.) Citation

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press, 1991.

MLA (9th ed.) Citation

Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.