Strategy winning in the marketplace :core concepts, analytical tools, cases

Strategy winning in the marketplace :core concepts, analytical tools, cases

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Detaylı Bibliyografya
Yazar: Thompson, Arthur A.
Diğer Yazarlar: Gamble, John E., Strickland, A. J.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Boston, Mass. McGraw-HIll/Irwin c2006.
Edisyon:2nd ed.
Konular:
Strategic planning.
Industrial management.
Conglomerate corporations > Management.
Strategic planning > Case studies.