Strategy winning in the marketplace :core concepts, analytical tools, cases

Strategy winning in the marketplace :core concepts, analytical tools, cases

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Bibliographic Details
Main Author: Thompson, Arthur A.
Other Authors: Gamble, John E., Strickland, A. J.
Format: Book
Language:English
Published: Boston, Mass. McGraw-HIll/Irwin c2006.
Edition:2nd ed.
Subjects:
Strategic planning.
Industrial management.
Conglomerate corporations > Management.
Strategic planning > Case studies.