Perreault, W. D., & McCarthy, E. J. (1996). Learning aid to use with basic marketing (12th ed.). Irwin.
Style de citation Chicago (17e éd.)Perreault, William D., et E. Jerome McCarthy. Learning Aid to Use with Basic Marketing. 12th ed. Homewood, Ill: Irwin, 1996.
Style de citation MLA (9e éd.)Perreault, William D., et E. Jerome McCarthy. Learning Aid to Use with Basic Marketing. 12th ed. Irwin, 1996.
Attention : ces citations peuvent ne pas être correctes à 100%.