APA-viite (7. p.)

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (12th ed.). Irwin.

Chicago-viite (17. p.)

Perreault, William D., ja E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 12th ed. Chicago: Irwin, 1996.

MLA-viite (9. p.)

Perreault, William D., ja E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 12th ed. Irwin, 1996.