APA-referens (7:e uppl.)

Murray, J. A. P. D., & O'Driscoll, A. (1996). Strategy and process in marketing. Prentice Hall.

Chicago-referens (17:e uppl.)

Murray, John A. Ph. D., och Aidan O'Driscoll. Strategy and Process in Marketing. London, New York: Prentice Hall, 1996.

MLA-referens (9:e uppl.)

Murray, John A. Ph. D., och Aidan O'Driscoll. Strategy and Process in Marketing. Prentice Hall, 1996.