APA (7th ed.) Citation

Bagozzi, R. P. (1998). Marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Bagozzi, Richard P. Marketing Management. Upper Saddle River, N.J: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Bagozzi, Richard P. Marketing Management. Prentice-Hall, 1998.