APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1978). Strategic marketing problems: Cases and comments (2nd ed.). Allyn & Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 2nd ed. Boston: Allyn & Bacon, 1978.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 2nd ed. Allyn & Bacon, 1978.