Marketing plans how to prepare them, how to use them

Marketing plans how to prepare them, how to use them

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Détails bibliographiques
Auteur principal: McDonald, Malcolm
Collectivités auteurs: CAM Foundation, Institute of Marketing
Format: Livre
Langue:English
Publié: Oxford Butterworth c1995.
Édition:3rd ed.
Sujets:
Marketing > Management.
Marketing > Planning.