McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth.
Citazione stile Chigago Style (17a edizione)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth, 1995.
Citatione MLA (9a ed.)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth, 1995.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.