Cita APA (7th ed.)

McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth.

Cita Chicago (17th ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth, 1995.

Cita MLA (9th ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth, 1995.