Citazione Stile APA (7a Edizione)

Kotler, P. (2008). Principles of marketing (12th custom ed.). Pearson Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 12th custom ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2008.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 12th custom ed. Pearson Prentice Hall, 2008.